The Mountain Wholesale News - Coloring T-Shirts are The Next Big Thing

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Introducing Colorwear: The Ultimate Artwear Project

In case you haven’t heard, the adult coloring book trend took off last year and is not showing signs of slowing down any time soon. In fact, if retail sales of adult coloring book merchandise are any indication, the industry’s upside potential is limitless. One million coloring books were sold in 2014, compared to 12 million in 2015. Do you want to be part of that explosive growth? We have the perfect solution for you!

Colorwear Model

When we recognized the adult coloring book fad was here to stay, our creative team knew that we had to find a way to “Mountainize” this trend and take it to an entirely new level. After months and months of research and development, we are proud to present you with our brand new Colorwear line of t-shirts, in partnership with Tulip fabric markers.

At first, adult coloring books seemed like a fun way for people to decompress and unwind without the use of an electronic device, but as the craze grew, people were starting to recognize that there might actually be some therapeutic benefits associated with coloring as well. And, there is ample research to back the claims that coloring really does help reduce anxiety and stress.

It’s Not Just a T-Shirt, It’s an Artwear Project

Colorwear is unlike anything your customers have ever seen. This unique DIY experience lets them choose a design that represents their inner spirit and color it in however they’d like using the Tulip fabric markers that come with the t-shirt.

The best part is when they are finished, they will have a wearable masterpiece to sport around town and show off to friends and strangers alike. When all of the countless admirers ask them where they bought that cool t-shirt, you want people to say your store!

Here at The Mountain, we get excited about every design we have to offer, but we can honestly say that the buzz surrounding a collection has never been greater than it is now with the release of the Colorwear Collection. We have tapped in to a market with huge potential, and we want you to be a part of it from the beginning!

Colorwear Packages Provide Everything Your Customer Needs to Start Coloring Right Away

A collection this unique needs a merchandising system that not only presents the creative concept to your customer, but also provides them with all of the tools they need to get started on their Artwear project. This is another way in which a Colorwear t-shirt is more than just a t-shirt. The Colorwear package actually includes a Tulip marker pack and a shirt board in addition to the t-shirt - how convenient is that?

Designing a package that delivered a clear and concise message to the customer was one of our biggest challenges in developing this line, but we think you will be pleased with the display options that are going to be initially available with the Colorwear line.

The Colorwear Box Program

Every successful Colorwear project needs 3 things: a blank canvas (the t-shirt), a medium (Tulip fabric markers), and a sturdy work surface (a shirt board). Our unique t-shirt shaped gift box contains all of these items in one attractive, easy to display package. The t-shirt and marker pack fit right inside the decorative box, which unfolds to become a shirt board on which to color. It's an innovative way to display a fun coloring t-shirt!

Each box features a hanger on the top for ease of placement on your own display. If you currently don't have a display to accommodate the Colorwear box, we have you covered! Take a look at our two attractive display options designed to show off your Colorwear boxes: The Great Wall and the Grid Wall. Both of these display options are eye-catching and functional. And the best part is they do not take up much floor space and are easy to move around your shop!

The DIY Colorwear Kit

While the Colorwear box program delivers a convenient all-in-one merchandising solution, we understand that some of our customers really enjoy having the flexibility to display Mountain tees in their store however they'd like. This is why we have come up with the the DIY Colorwear Kit. Think of it as an à la carte offering of all the necessary Colorwear items you need to display without being limited by our t-shirt box.

In the DIY Colorwear Kit, you receive the Colorwear t-shirt in the design you choose, a package of Tulip Fabric Markers, and a mini shirt board. You have all of the vital Colorwear components, plus the freedom to get as creative as you want with your display.

The DIY kit is also a great option if you choose drop ship as your shipping method. Your customers will receive a neatly compiled bundle with their t-shirt, markers and shirt board so that they can start coloring as soon as their package arrives on their doorstep.

It's Not Just a T-Shirt, it's the Next Big T-Shirt Trend

No matter which packaging option you choose, you can be sure that your customers will be drawn to the beautifully intricate designs and intrigued by the creative endeavor that is a Colorwear project! 

If you have been searching for a product that will add a little inspiration into your t-shirt selection, Colorwear is exactly what you need. Now is the time to get Colorwear on the shelves so you can start to create some buzz for the holiday season. These tees are going to make wonderful gifts so don't miss out on the opportunity to be the premier Colorwear supplier in your area.

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